Marketing & Strategy
Brand strategy, campaign coordination, audience targeting, content direction, and marketing planning.
IVICA AMADEO
MARKETING + CREATIVE
SELECTED WORK / 2026
STRATEGY × CRAFT
Marketing, branding & creative operations
01 / INTRO
I make ideas
work.
I turn marketing strategy into brands, content, campaigns, and creative systems people can actually see, use, and remember.
FROM IDEA
TO OUTPUT
TO IMPACT
SCROLL TO EXPLORE
02 / Top 3
The work,
at a glance.
Start with the strongest six pieces: three graphics and three videos. Click any piece to view it larger, then keep scrolling for the deeper presentations.
03 / Capabilities
Strategy, creative, execution.
I work across the planning and production sides of marketing — from brand direction and campaign coordination to content, creative assets, digital optimization, and the operational details that keep work moving.
Branding & Design
Brand positioning, visual direction, graphic design, social assets, promotional materials, and creative systems.
Content & Social
Paid and organic social, content marketing, platform-specific content, and creative variations for campaigns.
Video & Repurposing
Short-form video, podcast clips, YouTube content, thumbnails, and creative repurposing for digital channels.
SEO & Digital
SEO, on-page optimization, landing pages, UX and conversion-focused improvements, and link-building support.
Email Marketing
Email workflows and campaign support designed around clear messaging, consistent delivery, and audience needs.
Lead Generation
Outreach, prospect data, pipeline tracking, follow-up workflows, and business-development support.
Creative Operations
Marketing administration, project timelines, asset coordination, client communication, and end-to-end workflow support.
Skills at a glance
What I can plug into.
Marketing & StrategyBrand Strategy · Campaign Coordination · Content Marketing · E-commerce / DTC Marketing
Creative & ContentGraphic Design · Paid Social Creative · Organic Social Media · Short-Form Video Editing · Podcast Content Repurposing · YouTube Content Management
Digital & GrowthSEO & On-Page Optimization · Landing Page Optimization · Email Marketing · Lead Generation & Outreach
Operations & CollaborationCreative Operations · Marketing Administration · Project Management · Client Communication
04 / Experience
Built across strategy and execution.
My experience spans branding, creative production, digital marketing, SEO, client support, outreach, and marketing operations across in-house, client-service, and independent work.
Breakaway Growth Operators
- Supported marketing administration and creative operations for growth-focused client campaigns, coordinating assets, content workflows, and day-to-day execution.
- Created and edited paid and organic social content, including podcast clips, short-form videos, static posts, ad creatives, and platform-ready variations.
- Edited, published, and managed YouTube content, including video preparation, thumbnails, creative assets, descriptions, and channel posting workflows.
- Supported brand positioning, messaging, content direction, audience targeting, and campaign alignment across social and digital channels.
TSK Services LLC
- Built and optimized landing pages in HubSpot and WordPress using SEO, UX, and conversion-rate optimization principles.
- Developed and implemented link-building strategies to strengthen organic visibility and authority.
- Wrote original audience-focused web content and supported content marketing around target search intent.
Amadeo Hermanas
- Provided digital marketing services for local small businesses, helping non-technical clients establish and strengthen their online presence.
- Managed social media accounts and created platform-specific content supporting brand consistency, engagement, and visibility.
- Coordinated practical content, campaign, and digital marketing workflows from planning through execution.
Bleeped
- Designed branded social media assets, apparel graphics, and promotional visuals aligned with brand tone and audience.
- Translated campaign and product ideas into clear, engaging creative assets for digital channels.
Folle Beauty Essentials
- Led brand identity, visual direction, social media content, promotions, and digital marketing for an independent beauty business.
- Created product visuals, presentations, and marketing materials while supporting distributor outreach and customer relationships.
The Marketing Coach
- Coordinated marketing operations, project timelines, campaign schedules, reporting, lead generation, and executive administration.
- Executed email marketing and social media workflows across client accounts and supported client communication and follow-ups.
- Used AI tools, design software, and video editing platforms to produce marketing assets and streamline delivery.
Growth Shop
- Executed structured LinkedIn outreach and lead-generation campaigns for business development.
- Managed prospect data, outreach workflows, and pipeline tracking to support consistent follow-up.
Education
Bachelor of Science in Psychology
Brokenshire College — foundation in human behavior, communication, and audience psychology applied to brand strategy, content, and engagement.
Certifications
Power Dialer Certified
Procreate for Beginners
Mental Health Matters Series
05 / Graphics archive
Interactive graphic archive · click the left or right side of the page to turn.
COVER / 10
One-page flipbook · click left/right sides or use the arrows.
06 / Video & Motion
Moving
ideas.
Two presentation formats for the two places video work usually lives: vertical short-form content and landscape long-form or presentation content.
09:16 / Portrait
Short-form
in motion.
Instagram Reels, TikTok, YouTube Shorts, BIGVU, podcast clips, and other mobile-first content.
Select a piece
01 — VIDEO PROJECT 01
02 — VIDEO PROJECT 02
03 — VIDEO PROJECT 03
04 — VIDEO PROJECT 04
05 — VIDEO PROJECT 05
16:9 / Landscape
Long-form
on screen.
YouTube videos, presentations, website video, campaign explainers, and other 16:9 creative.
Select a piece
01 — LANDSCAPE VIDEO 01
02 — LANDSCAPE VIDEO 02
03 — LANDSCAPE VIDEO 03
07 / About
A marketer who
thinks like a maker.
I work at the intersection of marketing, branding, creative production, and operations. My experience includes building and optimizing digital content, creating social and advertising assets, repurposing long-form content into short-form formats, supporting SEO and landing pages, coordinating campaigns, and keeping creative workflows organized from planning through delivery.
With a background in psychology, I bring an audience-focused lens to brand communication and content — pairing creative thinking with structured execution.
Based inPhilippines
FocusMarketing + Creative Operations
EducationB.S. Psychology
Emailivica@amadeohermanas.com
Creative stack
08 / ToolsCanvaAdobe Premiere ProFinal Cut ProProcreateWordPressHubSpotMailerLiteChatGPTGoogle WorkspaceMicrosoft Office
09 / Let's work together
Make
something
remembered.
I’m open to opportunities where marketing strategy, creative production, branding, and organized execution need to work together. For hiring, freelance, collaboration, or project inquiries, feel free to reach out.