July 2025

Designed and developed EmailSnipe, an independent platform focused on email discovery, verification, and prospecting workflows. Built the system architecture, extraction logic, validation processes, and user experience by combining web scraping, OCR, email verification, and workflow automation into one platform.

• Designed scalable email discovery and verification workflows
• Built author-first and contact-based prospecting systems
• Developed OCR-assisted extraction for images and documents
• Created email validation processes using syntax, MX, and SMTP checks
• Designed credit systems, user management, and usage tracking
• Planned automation workflows for outreach, lead generation, and CRM integration
• Defined product requirements, user flows, and platform architecture
• Managed development, testing, feature prioritization, and operational strategy

January 2026

Independent platform experimentation and AI-assisted workflow development across SaaS concepts, automation systems, content pipelines, app workflows, and creative production. All work is exploration and prototyping rather than production-scale deployment.

• Researching and prototyping SaaS concepts including feature frameworks, user flow planning, and subscription model structuring
• Exploring app development workflows using AI-assisted tools to plan and scaffold application structures
• Testing automation systems built around Zapier, Make, and n8n to reduce manual steps in operational and content workflows
• Structuring operational ecosystems including task frameworks, documentation systems, and internal workflow planning
• Planning dashboard structures and data organization approaches for tracking platform performance and user activity
• Building content production pipelines using AI writing, AI image generation, and AI video generation tools
• Experimenting with AI video generation and animation workflows using tools including Sora, Runway, and Luma AI
• Producing edited video content using CapCut, Canva, and Media.io for platform and social media use
• Mapping API integration approaches and exploring how third-party services connect within platform architectures
• Organizing and maintaining a portfolio of independent digital projects across multiple domains and niches

November 2024 - January 2026 (1 year 3 months)

Led end-to-end digital operations and growth strategy for an all-natural pet dental brand, owning e-commerce infrastructure, marketing execution, and brand systems from the ground up.

• Built and structured a full Shopify e-commerce system including product architecture, navigation hierarchy, UX flow, and operational workflows
• Developed product content frameworks covering listings, descriptions, and supporting copy for launch execution
• Designed and executed an SEO-driven content strategy built around keyword intelligence, blog architecture, and organic traffic growth
• Structured social media operations across platforms with defined content calendars, asset pipelines, and video production workflows
• Built and managed email marketing infrastructure including campaign sequences, promotional newsletters, and segmented messaging
• Produced all marketing creative assets including product imagery, campaign visuals, and digital ad materials
• Structured vendor coordination and distribution logistics through systematic operational processes
• Developed competitive intelligence frameworks to inform positioning strategy in the natural pet products market
• Implemented repeatable marketing workflows and operational SOPs to support sustainable day-to-day execution
• Designed and maintained brand systems covering messaging, tone, and multi-channel digital presence

May 2024 - December 2025 (1 year 8 months)

Owned platform operations and community systems for a football gaming platform, building structured support workflows and executing content strategy across social channels.

• Structured and managed multi-channel user support operations, including workflow design, inquiry routing, and issue resolution processes
• Produced and published video and visual content across TikTok, YouTube, and in-platform announcement channels
• Designed and executed a structured social media publishing system to drive community engagement and feature adoption
• Built and maintained a public-facing reputation management workflow covering Google Play and App Store review responses
• Developed community communication frameworks to keep users informed on platform updates, promotions, and new features
• Established consistent support standards and response systems across all user-facing communication channels

September 2017 - December 2025 (8 years 4 months)

Executed and scaled SEO operations across multiple client campaigns, building systematic workflows for keyword intelligence, on-page optimization, and performance tracking.

• Developed keyword intelligence systems to drive SEO strategy, content planning, and organic growth across client campaigns
• Executed on-page optimization frameworks covering metadata architecture, internal linking structures, and content hierarchy improvements
• Built and operated backlink prospecting and outreach pipelines to support link acquisition for client campaigns
• Designed and ran technical SEO audit workflows including indexing analysis, crawl issue identification, and structured remediation
• Optimized website content and blog architecture to systematically improve search visibility and organic traffic performance
• Implemented keyword rank tracking and organic performance monitoring systems using Ahrefs, SEMrush, and Google Search Console
• Produced structured SEO performance reports and delivered data-driven insights to internal teams and client stakeholders
• Built repeatable campaign execution frameworks across multiple concurrent client SEO engagements

September 2017 - December 2025 (8 years 4 months)

I provided executive and operational support across daily business functions, helping maintain organized workflows, clear communication, and efficient task execution. My responsibilities included administrative coordination, project support, reporting, process organization, and SEO-related activities that supported client and business initiatives.

• Conducted keyword research and competitor analysis to support SEO campaigns
• Assisted with on-page optimization including metadata, content structure, and internal linking
• Supported backlink outreach and link acquisition initiatives
• Helped monitor rankings, traffic, and performance metrics using SEO tools
• Assisted in preparing SEO reports and performance summaries
• Supported content optimization aligned with search intent and keyword targets
• Implemented website updates through CMS platforms as needed
• Assisted with project coordination and task tracking across multiple initiatives
• Maintained organized documentation, records, and operational processes
• Supported day-to-day executive and administrative activities as required

September 2017 - October 2024 (7 years 2 months)

Partnered directly with executive leadership to design, build, and maintain operational systems across finance, HR, marketing, and digital infrastructure.

• Structured and managed executive operations including scheduling systems, communication frameworks, and cross-functional task prioritization
• Built and maintained project websites and internal digital infrastructure to support active business initiatives
• Executed SEO operations including keyword research frameworks, on-page optimization systems, and structured content updates
• Developed financial documentation systems and managed bookkeeping workflows using Xero to support the accounting function
• Built and operated invoicing and billing infrastructure, maintaining accurate financial records for client reporting
• Managed full CEO calendar operations including scheduling, meeting coordination, and international travel logistics
• Designed and executed HR administrative workflows covering employee account setup and operational onboarding processes
• Built organized documentation and records systems across departments to support operational continuity
• Executed digital marketing and campaign support operations including website updates, content preparation, and asset management
• Researched and evaluated tools, vendors, and platforms to drive operational improvements and cost efficiency
• Implemented technical infrastructure for websites, SaaS tools, and software platforms across multiple business projects
• Delivered cross-functional operational execution across departments as directed by executive leadership

April 2014 - July 2017 (3 years 3 months)

Led a team of call center agents across technical support and sales operations, building performance systems and quality frameworks to drive consistent team execution.

• Managed and developed a team of call center agents, implementing structured performance tracking and accountability systems
• Designed and delivered weekly coaching frameworks and performance review processes to drive individual and team improvement
• Built quality assurance systems to maintain service standards and sustain high customer satisfaction outcomes
• Developed team metrics reporting and coordinated strategic execution reviews with senior leadership