About

Creative operations and digital marketing professional with experience across branding, content strategy, SEO, and AI-assisted marketing workflows. Ivica specializes in combining creative design with performance-driven marketing — helping brands build engaging digital identities while improving visibility, lead generation, and conversion.

With a background in psychology, she brings a strong understanding of human behavior, communication, and audience engagement, applying these principles directly to content creation, social media strategy, and brand positioning.

Her work spans multiple industries including digital marketing agencies, e-commerce brands, and independent business partnerships, where she contributes to growth through strategic marketing execution, creative design, and operational coordination.

Ivica's approach balances creative thinking with structured execution — equally comfortable developing a brand identity from scratch, managing a content calendar, or coordinating a full marketing campaign across multiple channels.

Multi-Industry Experience

Digital marketing, e-commerce, branding, and creative services

Creative + Strategic

Bridges design thinking with performance-focused marketing execution

AI-Augmented Workflow

Integrates AI tools to accelerate content, outreach, and campaign delivery

Core Competencies

Branding & Creative Direction

Develops cohesive visual identities and brand strategies aligned with audience and business goals.

Content Marketing & Strategy

Plans and executes content across platforms with a focus on engagement, clarity, and conversion.

Social Media Management

Manages multi-platform social presence including scheduling, community engagement, and performance.

SEO & Link Building

Develops SEO-driven content and link acquisition strategies to improve organic search visibility.

Lead Generation & Outreach

Executes structured outreach campaigns and manages prospecting workflows for consistent pipeline growth.

AI-Assisted Marketing

Leverages ChatGPT and automation tools to accelerate content production and workflow efficiency.

Graphic Design & Video Editing

Creates branded visuals, apparel graphics, and edited video content for social and marketing use.

Campaign Coordination

Manages campaign timelines, asset production, and cross-channel execution from brief to delivery.

Experience

Branding & Marketing Specialist

Breakaway Growth Operators

April 2024 – Present

Supporting branding strategy and marketing execution for growth-focused clients and campaigns.

  • Developed branding strategies and marketing execution plans aligned with client objectives
  • Supported content direction, messaging frameworks, and campaign alignment across channels
  • Assisted in audience targeting, brand positioning, and go-to-market coordination

SEO Specialist

TSK Services LLC

November 2023 – Present

Delivering SEO strategy, content, and landing page execution for digital marketing clients.

  • Designed and developed SEO-optimized landing pages using WordPress and HubSpot
  • Developed link building strategies and managed outreach for domain authority growth
  • Created SEO-focused content tailored to target audience search intent
  • Applied UX and conversion rate optimization principles to improve page performance

Digital Marketing Specialist

Amadeo Hermanas

November 2023 – Present

Providing digital marketing support and online presence development for small business clients.

  • Provided digital marketing services tailored to small business needs and goals
  • Helped non-technical clients establish and maintain a structured online presence
  • Managed social media accounts and executed digital campaigns across platforms

Content Designer

Bleeped

November 2023 – Present

Creating branded visual content and apparel graphics for a creative product and media brand.

  • Designed apparel graphics and branded visual assets for product lines
  • Created social media content aligned with brand tone and audience
  • Developed brand visuals supporting marketing and product promotion

Co-Owner & Lead Design

Folle Beauty Essentials

August 2023 – Present

Co-founded and leads branding, design, and marketing for an independent beauty business.

  • Led overall branding direction and visual identity development for the brand
  • Managed social media presence, promotions, and digital marketing campaigns
  • Created marketing materials, presentations, and product visuals for sales and promotion
  • Engaged directly with distributors and customers to support business growth

Executive Marketing Assistant & Project Manager

The Marketing Coach

2022 – 2024

Supported marketing operations, campaign management, and executive coordination for a marketing consultancy.

  • Managed administrative operations, reporting workflows, and lead generation activities
  • Coordinated campaigns, scheduling, and cross-functional project timelines
  • Handled email marketing execution and social media management across client accounts
  • Provided client communication, follow-ups, and relationship support
  • Utilized AI tools, design software, and video editing to deliver content and marketing assets

LinkedIn Marketer

Growth Shop

2021 – 2024

Executed LinkedIn outreach and lead generation campaigns for business development.

  • Conducted structured outreach and lead generation campaigns on LinkedIn
  • Managed prospect data, workflows, and pipeline tracking for consistent results

Earlier Roles

Various Employers

Prior to 2021

Foundation experience across data entry, sales, and administrative support roles that built core organizational and client-facing skills applied throughout her marketing career.

Skills

Marketing & Growth

  • Content Marketing Strategy
  • SEO & On-Page Optimization
  • Link Building & Outreach
  • Lead Generation
  • Email Marketing
  • Campaign Coordination
  • Landing Page Optimization
  • Conversion Rate Optimization

Branding & Creative

  • Brand Identity Development
  • Creative Direction
  • Graphic Design
  • Video Editing
  • Visual Storytelling
  • Apparel & Print Design
  • Social Media Content Creation
  • Presentation Design

Operations & Coordination

  • Project Management
  • Administrative Coordination
  • Client Communication
  • Scheduling & Calendar Management
  • Report Preparation
  • Workflow Organization
  • AI-Assisted Workflow Design

Key Strengths

  • Creative and Analytical Balance
  • Audience Psychology & Behavior
  • Adaptability Across Marketing Roles
  • Execution and Strategic Thinking
  • Consistent & Structured Output
  • Independent and Collaborative Work

Tools & Technologies

Core tools and platforms used to create, manage, and deliver marketing and creative work.

Marketing & SEO

WordPress HubSpot MailerLite Social Media Platforms CRM & Outreach Tools

Design & Creative

Canva Procreate Adobe Premiere Pro Final Cut Pro

AI & Productivity

ChatGPT AI Marketing Tools Google Workspace Microsoft Office

Education

Bachelor of Science in Psychology

Brokenshire College

Academic foundation in human behavior, communication, and psychology — directly applied to audience understanding, brand strategy, and content engagement in marketing work.

Certifications

Power Dialer Certified

Certified in power dialing systems and outreach workflow management for high-volume prospecting and lead generation campaigns.

Procreate for Beginners

Completed foundational certification in Procreate, building core digital illustration and design skills applied to brand visuals and creative content.

Mental Health Matters Series

Completed a series of mental health certifications supporting awareness, communication, and professional understanding of wellbeing in work environments.

Get in Touch

I'm always interested in discussing new opportunities, projects, and partnerships. Feel free to reach out!

Email

Say Hello

LinkedIn

Ivica Amadeo

Location

Philippines